Established in March 2003 Auto Direct was formed by 2 directors
looking to bring a fresh approach to an industry sadly tarnished
by a history of poor customer care. It was hoped that by keeping
overheads low they could provide the lowest prices but maintain the
highest levels of customer satisfaction, so far their work ethic
seems to be working. The Directors believe on treating all customers
as they would expect to be treated themselves and having a completely
happy customer is more valued than that little bit of extra profit.
Company buyer James Blanchard comes from a retail motor trade
background spanning back to 1993 working for Fiat, Citroen, Honda & Chrysler
Jeep. Having achieved most goals within the industry James felt
that he had more to offer the retail sector and put his full backing
behind Auto Direct Ltd.
David Gaunt (Sales Director) also has a strong retail motor trade
background gaining many accolades during his time with Fiat and
gaining numerous customer care achievements. After bringing in
strong sales figures for his employers David felt the time was
right to use his skills more effectively and without restriction
by investing in Auto Direct Ltd.
The companys main advantage over its competitors is cost. By keeping our overheads below the other motor dealers
prices are kept noticeably lower but they are able to provide all
the same services i.e part exchange, warranty, servicing, competitive finance and most major
credit/debit cards accepted.
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